INTRODUCING

Umbro

In the 1960s, 85% of the English league were wearing Umbro, leading to the expansion of the catalogue into other sports and, later, lifestyle products. The Double Diamond brand became an icon of British sportswear, thanks to an approach that made football uniforms identifiable with an emerging culture, such as the iconic multicoloured nylon shorts that peaked in the 1980s and 1990s, recognised as the Umbro Neon Movement. In recent years, as well as continuing to sponsor teams and players, Umbro has entered the streetwear trend, collaborating with Palace, Aries, Off-White, Polartec, Raeburn and many others. Football Ready-to-Wear.

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BRAND HISTORY

Umbro is a name that’s been synonymous with football for decades, a true icon in the world of sportswear. Founded way back in 1924 by brothers Harold and Wallace Humphreys in Wilmslow, Cheshire, Umbro started with a simple yet ambitious goal: to make quality sports clothing for footballers. The name Umbro is actually a contraction of "Humphreys Brothers", which is a nice nod to its founders.

From its early days, Umbro made a big splash in the football world. By the 1934 FA Cup Final, both teams, Manchester City and Portsmouth, were kitted out in Umbro gear. This was just the beginning of the brand's close association with the beautiful game. Over the years, Umbro has outfitted some of the greatest teams and players in football history, from the Brazilian national team to legendary English clubs like Manchester United and Liverpool.

Umbro's classic double diamond logo is recognized worldwide, symbolizing a heritage of quality and performance. Their football kits are known for being both durable and comfortable, made to withstand the rigors of the game while providing players with the freedom to move. It’s this commitment to functionality that has kept Umbro at the forefront of football apparel for nearly a century.

In addition to their famous kits, Umbro is also well-known for its football boots and training gear. They’ve consistently innovated, bringing new technologies and designs to the pitch. Whether it’s lightweight boots that offer better control and speed or training wear that keeps athletes comfortable in all conditions, Umbro’s products are designed to enhance performance.

Umbro hasn’t limited itself to just football. The brand has also made significant inroads into rugby, basketball, and other sports, always maintaining the same high standards. They’ve also ventured into the lifestyle market, creating everyday wear that keeps the sporty, casual essence intact.

Today, Umbro continues to be a trusted name in sportswear, celebrated for its rich history and ongoing dedication to quality. Whether you’re a pro player, a weekend warrior, or just a fan, Umbro gear offers the perfect mix of tradition and innovation. So next time you’re gearing up for a game, you can’t go wrong with the double diamond.

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