AW15 collection sees a collaboration between Oliver Spencer x Rankin. The collaboration comes in the form of a conceptual lookbook designed to display the personalities of the brands friends and family and use this to inform the outfits and clothes they wear. An unusual approach to a lookbook, the shoot see's the collaborative effort flip the concept of, "clothes maketh the man" , on it's head.
Rankin's iconic photographic style seeks to take subtle details in order to capture the personality of each sitter. Taking Rankin's approach and applying it to the styling of the shoot, each sitter is styled to best match the intricacies of their personality.