We love it when two innovators we support come together to produce something new and interesting. We've seen it in the past with Saucony Originals and Universal Works and a bit longer ago with Adidas and Barbour. This time round Lives and Works Magazine have come together with Ellesse Heritage to put together a short film and editorial together capturing the freedom of youth. Enlisting the help of photographer Nina Manandhar the shoot tells the story of two boys exploring London with their home made kites. The "Kite Runner" Editorial features pieces from the Ellesse Heritage AW15 line such as the Perugia Polo as well as other items. The simple shoot, in true LAW fashion neither glamourises or detracts from the story, it plainly captures emotion and sentiment anyone from Britain can relate to.
Ellesse Kite Runners - UB5 from LAW MAG on Vimeo.
You can pick up a free copy of LAW Issue 7 in or purchase a Limited Copy of 500 hand numbered edtions in store. Issue 7 "The Outdoors Issue" literally takes British grass roots culture back to the grass. Inside there are features on Bafic the London based photographer who also dons the cover, as well as poems, photographs and articles from many more contributors.