Champion’s SS18 collection is focused on celebrating the people who got the brand to where it is today through continued support. The ‘Everyday People’ campaign shows the brand paying its respects to the inner-city athletes and life-long residents. The ones who built the platform on which Champion has stood strong for over 100 years.
"From small beginnings to global success"
At Number Six, we’ve always got time for celebrating roots and origins. From small beginnings to global success, we reckon it’s important to keep appreciating where things came from. The ‘Everyday People’ concept is simple, yet effective. It’s got a heavy focus on the classic retro-athletic silhouettes we’ve come to know and love over the years. Their patented Reverse Weave stands as the backbone of the collection. It’s a firm favourite amongst both customers and staff at Number Six, thanks to its innovative construction techniques. Traditional archive pieces have been updated with a seasonal colour palette: including some pastel yellow, light blue, and olive green.
"Youthful passion and an edge of grit"
Influenced by the athletes that Champion has supported over the last 100 years, ‘Everyday People’ features a contemporary take on the brand’s unrivaled sporting history. Whether it’s the heavyweight drawstring and elasticated waist on the Sweatpants, or the ribbed side panels on the Hoodies and Sweatshirts; there’s classic detailing for days in the SS18 collection. The Sweatpants are inspired by key athletes of the 50s and 60s, both off and on the track. This driven mentality combined with an obvious youthful passion and an edge of grit makes for a winning formula by all accounts.
"intelligent, functional design"
It’s a bang-on blend of traditional sportswear vibes that shows intelligent, functional design, and an optimistic outlook on it all. The SS18 collection shows off the best of the best in Champion’s long legacy of diversity and inclusivity across the contemporary menswear scene. This season proves that they can live up to their global reputation like there’s no tomorrow. We’ve brought in Reverse Weave Sweatshirts in 12 different seasonal colourways and an exclusive Track Top with original Champion graphics across the tape.