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string(1349) "When Levi Strauss founded the company back in 1853, it was the start of a brand that would define generations. At the start Levis was workwear in its rawest and most utilitarian form. Levis was the robust choice of clothing for goldminers and pioneers. It was diligence and old-fashioned grafting values. But as time rolled on Levi’s became synonymous with just the opposite; at the very birth of casual wear was Levi’s, the symbol for the rebellion of post-war youth, a rejection of the conservatism that had preceded it. Though the toil and exploration changed environment, Levis, ever at the heart of things, was still the first choice of ‘pioneers’.
Many years on from these defining days the time has come to revisit some of the great works of old. The brand has an illustrious and iconic manufacturing history, and with this in mind, Levis Vintage draws upon its extensive San Francisco archives to keep the history of denim alive, creating exact reproductions of some of its most iconic denim garments. The focus for Levis Vintage is authenticity: non-denim pieces are exact-sourced reproductions, while the jeans are made from quality xx-selvage denim using the same techinqiues as way back in 1873 via original narrow loom machinery.
True heritage is hard to come by, but Levis Vintage is exactly that."
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True heritage is hard to come by, but Levis Vintage is exactly that."
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When Levi Strauss founded the company back in 1853, it was the start of a brand that would define generations. At the start Levis was workwear in its rawest and most utilitarian form. Levis was the robust choice of clothing for goldminers and pioneers. It was diligence and old-fashioned grafting values. But as time rolled on Levi’s became synonymous with just the opposite; at the very birth of casual wear was Levi’s, the symbol for the rebellion of post-war youth, a rejection of the conservatism that had preceded it. Though the toil and exploration changed environment, Levis, ever at the heart of things, was still the first choice of ‘pioneers’.
Many years on from these defining days the time has come to revisit some of the great works of old. The brand has an illustrious and iconic manufacturing history, and with this in mind, Levis Vintage draws upon its extensive San Francisco archives to keep the history of denim alive, creating exact reproductions of some of its most iconic denim garments. The focus for Levis Vintage is authenticity: non-denim pieces are exact-sourced reproductions, while the jeans are made from quality xx-selvage denim using the same techinqiues as way back in 1873 via original narrow loom machinery.
True heritage is hard to come by, but Levis Vintage is exactly that.