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string(1645) "Fred Perry was an icon of his generation, 3 times Wimbledon winner and Davis Cup champion. The laurel wreath which is so associated with the man and moreover the brand, has developed into one of the most recognisable logos in the fashion world.
From the birth of the sweatband, to the dawning of televised sports merchandising, from the early days of a fledgling mod movement, to the heady days of punks, skinheads and casuals – Fred Perry has been at the heart of it all. Beginning life as an endorsement to the first anti-perspirant wrist-worn device (a sweatband to you and me), Fred Perry Sportswear has become so much more, far outshining the exceptional career of the man after whom the brand was named. Valued by the mainstream from its inception, and embraced by sub-cultures ever since, Fred Perry has long trodden this fine line where so many others have faltered.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man.
Exhibiting the essence of authentic British street style for over eighty years, fashion house Fred Perry firmly asserts itself as a sportswear brand which acts as an influential role as fashion staple by branching out and incorporating itself in youth culture; closely linked and popular within Mod culture. It’s the simple design ethos, eye-catching primary colours and simple polo shirt cuts that have ensured simplicity can make a lasting and impactful statement in any wardrobe.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man."
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From the birth of the sweatband, to the dawning of televised sports merchandising, from the early days of a fledgling mod movement, to the heady days of punks, skinheads and casuals – Fred Perry has been at the heart of it all. Beginning life as an endorsement to the first anti-perspirant wrist-worn device (a sweatband to you and me), Fred Perry Sportswear has become so much more, far outshining the exceptional career of the man after whom the brand was named. Valued by the mainstream from its inception, and embraced by sub-cultures ever since, Fred Perry has long trodden this fine line where so many others have faltered.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man.
Exhibiting the essence of authentic British street style for over eighty years, fashion house Fred Perry firmly asserts itself as a sportswear brand which acts as an influential role as fashion staple by branching out and incorporating itself in youth culture; closely linked and popular within Mod culture. It’s the simple design ethos, eye-catching primary colours and simple polo shirt cuts that have ensured simplicity can make a lasting and impactful statement in any wardrobe.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man."
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Fred Perry was an icon of his generation, 3 times Wimbledon winner and Davis Cup champion. The laurel wreath which is so associated with the man and moreover the brand, has developed into one of the most recognisable logos in the fashion world.
From the birth of the sweatband, to the dawning of televised sports merchandising, from the early days of a fledgling mod movement, to the heady days of punks, skinheads and casuals – Fred Perry has been at the heart of it all. Beginning life as an endorsement to the first anti-perspirant wrist-worn device (a sweatband to you and me), Fred Perry Sportswear has become so much more, far outshining the exceptional career of the man after whom the brand was named. Valued by the mainstream from its inception, and embraced by sub-cultures ever since, Fred Perry has long trodden this fine line where so many others have faltered.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man.
Exhibiting the essence of authentic British street style for over eighty years, fashion house Fred Perry firmly asserts itself as a sportswear brand which acts as an influential role as fashion staple by branching out and incorporating itself in youth culture; closely linked and popular within Mod culture. It’s the simple design ethos, eye-catching primary colours and simple polo shirt cuts that have ensured simplicity can make a lasting and impactful statement in any wardrobe.
The Mainline Collection pays homage to the brand’s much loved heritage while keeping updated for the modern man.